KIK app was launched on the 15th, with millions of users: the CEO said that killing SMS
KIK app based on address book is a major expansion of social networking, but its future is subject to many external variables
since apple and app store ignited the climax of the mobile Internet world, all kinds of unknown "reckless heroes" in the PC era have come on stage, constantly bringing new surprises to the scientific and technological community. On the hero list of 2010, Kik Messenger (hereinafter referred to as KIK) and angry birds shine at the top of the list
KIK, which only landed in the app store and Android Market on October 19, 2010, is a cross platform instant messaging (IM) software with extremely simple functions - it can't send photos and attachments, but it has attracted 1million users within 15 days after it went online! This is a new miracle in the era of mobile Internet
ted Livingston, CEO of KIK, didn't stop there. He even threatened to "kill text messages" to the outside world
however, although KIK is in the limelight, and its similar applications WhatsApp, pingchat, etc. have also appeared one after another, there are not too few instant messaging tools, but too many. Can KIK survive the siege of MSN, Yahoo Messenger, Gtalk, etc? Will the miracle of "Twitter 140 characters change the world" reappear on KIK
minimalist innovation of social functions
kik can attract 1million users in 15 days, not only because it pleases people who are tired of bloated and complex IM tools with its extremely simple "thin client" image. It's because KIK has made an important expansion of people's social networks
in the process of registering KIK, users need to input numbers and email addresses, and these personal information will be transmitted to KIK server. After that, the background system will automatically retrieve in the database who also has KIK installed in the user's address book and match it, and then push a prompt to friends about whether they are willing to become friends on KIK with this person
in fact, message push based on email, a "weak relationship link", has long been the standard configuration function of old social tools and social networks such as MSN, Gtalk, Facebook, etc., and the emerging gamecentre of Apple also uses this function. Prompt email messages, friends' factual status updates, and send invitations to friends for use experience, etc. - people have been used to selectively capturing certain information after "being pushed"
however, address book is a social network with more underlying meaning than email - the people on the address book are at least familiar to users, so this layer of social network is most closely related to reality
however, the application of social networking based on address book has always been blank. In fact, even in the field of PC Internet, Facebook, twitter, LinkedIn and popular today, the social potential of address book has not been fully tapped
therefore, in this context, KIK, which precipitates the relationship layer to the top, realizes the "seamless link" between reality and the virtual world, making the mobile terminal that has been watered for more than a week a new social node. KIK has also crossed operator barriers, hardware barriers, software barriers and social networking barriers. Coupled with the extremely simple application experience, KIK has become the first application to carry forward after Apple opened the door to cross platform applications, which is also logical
as Tera Kristen, a member of the KIK team, said in the article "Internet al life": "if you pessimistically think that the social relationship of this generation is completely based on Internet, it shows that your approach is wrong. Internet and the real world should be seamless."
in the field of mobile Internet, the best combination of location-based application services and state-based application services is precisely the address book. From this point of view, it is not impossible for KIK to continue to expand its influence and replace SMS, which has the same function as social networking but needs to be paid
uncertainty of KIK application
giant and multi curve comparison of KIK; The test results can be output in Excel format, which makes rim, which originally agreed to KIK logging into the BlackBerry App World, forced KIK off the shelf on November 12, 2010 on the grounds of "considering user privacy", and canceled some functions. Subsequently, rim took KIK to court on the grounds of suspected theft of technical secrets (Ted Livingston once worked in BlackBerry m of rim in. It is understood that essenger group works). Insiders generally believe that this is because KIK completely stole the limelight of BlackBerry Messenger, an im tool between BlackBerry devices, which rim didn't expect
in fact, KIK's experience reflects the survival dilemma of this kind of application - because it spans many platforms, it must rely on the support from operators, terminal manufacturers and system platforms. When external variables change, KIK is difficult to achieve "seamless link"
however, by the end of 2010, pingchat, WhatsApp and other cross platform im applications had appeared in the foreign mobile Internet world. They are based on the simple application of address book, which shows that the trend in this field is just beginning
at the end of December 2010, the first KIK like application, MI chat, was born in China. Its author is Xiaomi technology, a well-known domestic application development team. It took only a week for Xiaomi team to develop Mi chat
Xiaomi technology has just received an investment of US $35million, and its valuation has reached US $200million. The official slogan of MI chat is: "love free, love real-time status more, more convenient than SMS, and don't worry about phone bills. I'm not, nor am I Feixin, I'm Mi chat."—— This sentence "every object" accurately summarizes the advantages and characteristics of KIK applications
a person in Xiaomi technology told business value that although it seems to have simple functions, there are many implicit restrictions behind KIK like applications. Its R & D and promotion will only belong to those teams with strong technical strength and capital, neither of which is indispensable. This is because:
on the one hand, the huge data traffic generated by KIK services has high requirements for the number and quality of servers, which means that a lot of financial support is required. In fact, after KIK went online, its server crashed twice because the number of users far exceeded expectations. With the gradual increase of additional functions, the requirements in this regard will be higher and higher. It may cause great uncertainty in the prospect of such applications
on the other hand, although Xiaomi technology has only developed Mi chat for one week, their research based on such products has begun as early as when FaceTime was launched in July 2010. According to the person, due to the large number of platforms, KIK's technical difficulty is comparable to FaceTime, which is not within the reach of ordinary technicians
in the long run, who will become the most powerful player of this new address book application? First of all, the research and development of KIK applications seems to be out of touch with telecom operators. Not only is there a conflict between the two businesses, but also the R & D system of operators is not suitable for KIK products. Recently, the rumor that China Mobile has challenged Tengxun to charge the latter a mobile "signaling fee" also proves the opposition between operators and such applications
such traditional PC client giants and some mature Internet companies have had relatively successful experience in mobile terminal transplantation, and it seems that they can easily develop similar products. Moreover, it is easier for large companies to gain the trust of users to take away the address book and let it continue to generate value
in fact, the success of Xiaomi technology's team lies in being the first to see the vacuum in this field in China - the mobile experience is poor, Feixin does not support cross platform operators, and WiFi Based im applications are blank, Xiaomi technology has all the motivation and conditions to fill this gap that "we have also incorporated their requirements into our CAE fatigue program and mechanical fatigue test.
however, it is inevitable to think that, like KIK's experience in the United States, KIK applications will obviously not be smooth sailing: if one day the scale of MI chat is enough to threaten the vested interests of various" relationship applications "now, Will it survive smoothly
for KIK and his Chinese followers, there is no other choice but to accelerate forward. Business value
Copyright © 2011 JIN SHI